BIG NOON

Probably my single biggest contribution to sports: I came up with the name “Big Noon”.

When Fox decided to put its Game of the Week at 12pm, they tasked us with naming and branding it. BIG NOON is now the sport's most-watched time slot, and it's honestly hard to imagine college football without it.

TEXAS vs. USC

MICHIGAN vs. MICHIGAN STATE

TEXAS vs. OKLAHOMA

MICHIGAN vs. OHIO STATE

AGENCY: Wieden + Kennedy